Mike's Paddle Reborn: Coaching in Sports and Life

In 2025, I have realized that in years of coaching beginners to elite athletes that many of the missing aspects of my past coaching have to do with human psychology. Mindfulness meditation, facilitation and group dynamics are all fundamentals of becoming a better person if you want to focus on your career, relationship or any other goals in life. In addition, with diversity programs being destroyed all over the country, I wanted to focus on racism and discrimination and how they affect sports enthusiasts, athletes and in the workplace in general.

I am currently under the guidance of Lee Mun Wah, an award winning documentary filmmaker, extraordinary group facilitator and educator and an amazing person in general. After taking the 80 hour Mindfulness Facilitation course, I am working on my internship with Stirfry Online so that I can begin to facilitate groups in corporate, non-profit and individual settings in the realm of understanding racism and discrimination in the workplace.

I am also working with individual clients for life coaching, improving their lives with the facilitation methods that I learned, in career, family, and love. The matter of the heart is always what we struggle with and I am here with you to explore the happy, sad, angry, disappointment, joy, delight, jealousy, hatred, and all the emotions that comes with life, while keeping you on track with what you want!


BayFoils, Owner and Coach

During the pandemic in 2020, I became intrigued by the sport of foiling. It had caught on in many watersports by people adding foils onto existing watercraft: sailboats, surfboards, paddleboards, wind/kiteboards, etc. Electric foiling (eFoiling) takes foiling a step further and makes it very easy for an average person to get the feeling of surfing without spending years learning the traditional way. So with instructor and surf buddy Danilo Bonilla, I decided to create a new company called BayFoils dedicated to all things foiling. We started with just eFoils from Fliteboard (the best designed board on the market) and began teaching lessons in 2021. Since then, eFoiling has been wildly successful! We have taught over 1000 people how to foil and continue to repeatedly sell out of our Fliteboard inventory. With the help of Levi, Alex and Kristine, our shop built a successful youtube channel and continues to draw clients from all over the US.

Even after the Pandemic, e-foiling continues to be enormously popular and growing at a fast pace. Now with a variety of foiling from tradition (non-electrical) to foil assist (small batteries and small motors) to full electric foils, the customer has a large range of products to choose from to do what they want to accomplish. We're super excited to step into the 21 century with an eco-sport that continues to bring big smiles to our customers faces each time they foil!

Mike's Paddle, Owner and SUP Coach

SUP combines my passion for paddling with my drive to stay on my feet to keep my back healthy. I love that SUP is a sport anyone can do, and that I get to share my love for it by teaching it to others.

Paddling has taken me to many parts of the San Francisco Bay, California coast and Sierra rivers, as well as beautiful international locations in Brazil, Columbia, Ecuador, Venezuela, Costa Rica, Panama, Guatemala, Canada, Mongolia, Mexico, Hawaii and China. After all my travels, however, my favorite paddle is right in my backyard: Ballena Bay of Alameda.

I am certified as a PaddleFit Coach Level 1 to Level 3 and American Canoe Association (ACA) SUP Instructor Level 1 and 2, as well as Level 3 Whitewater, First Aid and CPR.

See the full story of Mike's Paddle…


Chief of Staff, UCSF Human Resources

I was recruited to UCSF Human Resources because of my start up capabilities. At the time, University of California was facing financial reduction from the state and could not afford to raise tuition anymore on students. That meant that the administrative department had to take millions of cuts, which resulted in centralizing all of the corporate functions such as finance and HR in to service centers. In reality, it meant reducing 270 FTE doing HR at UCSF down to 170 FTE. 100 people were going to lose their jobs. In addition, the departments that used to have their own HR folks, are not having to depend on a service center and be charged for the service.

As chief of staff, I came up with a new budget, a departmental billing model, the hiring/retiring/layoff process, and creating a new team to support the ongoing operations of the overall HR department. It was painful, arduous, full of details and negotiations, rounds of presentations, but at the end we prevailed. A new service center was created that made the HR process much more efficient and streamlined.


Senior Financial Manager, UCSF

In 2005, after several years of working as an financial analyst, I advanced to Senior Financial Manager, I helped open the new Bakar center with the state of the art Fitness and Recreation Center and Conference Center. It was an exciting time to be in UCSF. In the next couple of years, we opened the UCSF housing, new parking garages for the Medical Center, several new restaurants and a bundle of other services for the new Campus. This all required a lot of advanced planning and careful financial management so that the start up of a new campus not only had world class services but is able to sustain itself with limited population.

At the end we worked out all the difficult problems of starting a new campus (construction, maintenance, staffing, and financial investment) to make it the landmark campus for University of California.


Board President, Mission Bay Maintenance Corporation

in 2004, the Mission Bay neighborhood in San Francisco was just getting started. The 303 acre development was a collaboration between the SF Giants, UCSF and various Biotech companies brokered by former Major Willie Brown. When I moved into our new building on Berry street, we barely had street lamps!

I immediately got involved in the local maintenance for the neighborhood, knowing that parks development, historical preservation and other mundane things that people enjoy about a neighborhood needed regular citizen input for folks like me. For several years we worked with the corporate, non-profit, citizens, and the city developers to make Mission Bay to be what is now. There were many ups and downs, the mortgage subprime crisis, Salesforce pulling out of the project, and the new development of the Chase Stadium, just to name a few. It took a lot of hours and effort from volunteers like me to make the neighborhood more vibrant and fun! In the process I also learned so much about how the civil process worked for city development.

The development of Mission Bay is rooted in the injustice that Franciscan monks used local Ohlone people for slave labor to build the churches, the South Pacific Railway routinely gave small pox infested blankets to the Ohlone people to reduce their population, and that the landfill of the pristine wild life in Mission Bay allowed all the development happen on a marsh land that used to sustain Yelamu people of the Ohlone tribe. The history of Mission Bay is very fascinating in native people, the Franciscans, SF local politics, and the current excellerated development.


Kayaking and Rafting Instructor Trainer

In 2000, I took a rafting guide clinic from Outdoors Unlimited at University of California in San Francisco. It was the beginning of my outdoor career, I learned to be a whitewater raft guide, a sea kayaking guide and eventually a whitewater kayaker. Between 2002 and 2015, I have trained over 300 people to become kayakers and rafter guides. Each year, I worked with a variety of non-profit and for profit organizations (Outdoors Unlimited, Healing Waters, California Canoe and Kayak, and the Sierra Club)  to train kayakers, kayak instructors, raft guides, raft guide instructors and instructor trainers. In the process, I became an instructor trainer for whitewater raft guides for the American Canoe Association. It was one of the most rewarding outdoor opportunities that I had when I was a weekend warrior.


International Paddling Traveller and Guide

Between 1998 and 2015, I have traveled to numerous countries/states to travel, paddle and work: Panama, Costa Rica, Mexico, Venezuela, Brazil, Colombia, Ecuador, Taiwan, China, Croatia, Canada, France, Guatemala, Alaska, Mongolia, Thailand, and Burma. I am proficient in Spanish and fluent in Mandarin Chinese and Portuguese. 


Business Manager, Noh Theatre

In 2001, after the tech bubble bursted and Ask Jeeves was acquired by InterActiveCorp for 1.85 billion, I was laid off and decided to work for a non-profit organization called Theatre of Yugen. I became the business manager for operations of the theatre, managing accounting, finance, theater production and basically all hands on deck! It was an awarding time to see traditional Japanese theatre live in San Francisco. Theatre of Yugen continues to flourish and is celebrating it's 45 year anniversary.


Senior Editor, Ask Jeeves

In 1998, I came to San Francisco to establish a new life in the US after spending a year and half in South America (mainly Venezulea and Brazil). I was drawn immediately into the tech industry and started doing analytics for the main Ask Jeeves site. After understanding the underpinning of natural language processing, I moved on to lead teams to create smaller search engines for a variety of companies such as Dell, Compaq and IBM for their supports sites. Our innovative way of letting folks ask questions about their tech support was the founding block of modern search engines language processing and artificial intelligence.